“Considering
diversifying investment
in front-end process
equipment” DS Kwak, vice
president of HANMI
Semiconductor
Interview with DS Kwak,
vice president of HANMI
Semiconductor
"We are considering
diversifying our
investment into the
semiconductor front-end
process equipment
business strategically.
We will also draw up a
roadmap for developing
new equipment to compete
with the world's top tier
semiconductor equipment
companies."
DS Kwak, vice president
of HANMI Semiconductor,
said in an interview with
the Korea Economic Daily
on the 13th, "We are
planning a new business
after became the second-
largest shareholder by
acquiring a 25% share
(including friendly
shares) in HPSP last
year, a manufacturer
specializing in
semiconductor heat
treatment equipment".
HANMI Semiconductor,
which has been considered
one of the companies
specializing in post-end
process equipment for
semiconductors, has
declared expansion of its
business area.
HPSP is a company that
has major global
semiconductor companies
as its customers. It is a
‘hidden champion’ with
an operating profit ratio
of 49% last year. Vice
President Kwak said,
"HPSP will be listed on
the KOSDAQ market in
June," adding, "We expect
the presence of HANMI
semiconductors will
become more solid."
▷What’s your biggest
business this year
micro SAW, a device that
saws semiconductor
package. In June of last
year, we succeeded in
localizing it for the
first time in South Korea
semiconductor equipment
industry. Last march, we
launched the fourth micro
SAW equipment, Tape micro
SAW. It can be applied to
specialized power package
like automotive
semiconductors in
addition to general
semiconductor package.
Also, it can be used for
IT (Information
Technology) devices like
sensors. Most feature of
it is that it can perform
precise manufacturing. In
the second half of this
year, ‘Wafer micro SAW’
will be launched. Our
goal is to make Tape
micro SAW and Wafer micro
SAW into ‘cash cow’ by
focusing on selling them
as exclusive.
▷What’s the background
of developing the micro
SAW equipment
In recent years,
suppliers of saw
equipment, which relied
on overseas imports,
often failed to meet the
delivery date on time as
global demand for
semiconductors has
increased. As we judged
that the delivery delay
causes sales risks and
poses a threat to
sustainable growth,
decided to internalize
it.
▷What’s your goal for
micro SAW sales
Our plan is to generate
more than 200 billion won
($100.5 million) with
micro SAW’s sole
equipment sales by 2024.
The micro SAW market is
more than 10 times larger
than existing package saw
market. We want to open
an era of annual sales
600 billion won ($470.5
million) by using micro
SAW as our main weapon.
Ultimately, our goal is
to grow into a global
premium micro SAW
equipment company.
▷Analysts say that your
position as a company
specializing in
semiconductor post-
process equipment became
more solid last year.
Last year, HANMI become
as ‘No.1 global brand’
in post-processing
equipment. We do business
with over 320 global
companies around the
world. In particular, we
secured a lot of sales by
trading with ASE, Amkor
Technology and JCET, the
world’s top 3 OSAT
(Outsourced semiconductor
assembly and test). These
companies have high brand
reliability in China,
Taiwan and South Korea,
which are leading the
global semiconductor
packaging industry. In
the future, the
importance of post-
process in the process of
manufacturing
semiconductor chips will
continue to grow. Big
opportunities are coming
to semiconductor package
equipment companies.
▷What equipment do you
consider as the ‘Best
seller’
I’ll choose micro SAW as
the main equipment in the
future, and VISION
PLACEMENT as the steady
seller. VISION PLACEMENT
is equipment that
performs washing, drying,
inspection, screening,
and loading in the
semiconductor packaging
process in combination
with Saw equipment in
charge of sawing. After
launching the first-
generation model in 1998,
it has sold more than
3,000 units so far. It is
a key equipment that
accounts for more than
60% of total sales and
ranked first in the
global market share for
17 consecutive years from
2004 to last year. I’ll
say its production
volume, precision,
reliability, and
functionality are all
excellent.
▷How is your equipment
productivity
We have five factories
with a total area of
66,250㎡. We’ve
established a production
system that allows fast
delivery from design to
parts processing,
software, assembly, and
inspection. Equipment has
also been standardized so
that 70% of parts can be
shared on a single
platform. And by
simplifying the
manufacturing process,
has increased annual
production capacity to
2,400 units.
▷What is your philosophy
of R&D investment
I
think R&D investment is
very important to create
equipment that you can
trust and find again.
HANMI is closely
communicating with over
320 global companies that
are in business with
around the world and
looking at changes in
semiconductor equipment
propensity and flow.
We’re plan to make
continuous investments
while observing the
market atmosphere.
▷What is your strategy
for attracting talents
‘Share company’s
performance with
employees’ is HANMI
Semiconductor’s
principle. In
commemoration of our
record-high performance
last year, all employees
were given 10 billion won
($7.8 million) worth of
treasury stocks for free
of charge. And various
welfare benefits are also
prepared such as
providing the new studio
dormitory free of charge
as one room per person so
that outstanding talent
can work freely. Also, we
offer a week's special
vacation in addition to
annual leave every year,
with personal travel
expenses once a year.
▷How much sales do you
expect this year
Expect it’ll be slightly
higher than the growth
level of the global
semiconductor market.
Sales will also be higher
than last year. Because
this year, micro SAW
series and VISION
PLACEMENTs are expected
to contribute to sales in
earnest. Also, sales of
new equipment that is
applied to 3D package
like HBM (High Bandwidth
Memory) semiconductors
are not bad.